On Sunday, December 12th, 2010 at 6:31 am, No Comments »
The best idea for your logo doesn’t start with you. It starts with the people you want to reach.
It sounds simple enough, but we see so many businesses create logos that ‘look cool’ but don’t really SAY much.
Does anyone remember the IBM ad with the two geeks creating a flaming logo? And the girl from another section asking “Why is it flaming?” – ask yourself that same question before your potential customers ignore you because your logo doesn’t say what you do.
Keep it Simple!
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